Metromoheim Museum:
Art Talk
This project focused on creating promotional collateral for an art museum exhibition. The deliverables included:
a greeting card
preparing a digital file for print
preparing an .epub file
creating a grid for a newsletter
featured artist collection summary
Greeting Card:
The goal of this design was to merge seasonal celebration with high-end institutional branding seamlessly. The card front features a custom geometric "2025" graphic, intentionally kept simple and bold to recall the aesthetic language of modern art and architecture. This geometric structure is the key to scalability: it allows the color palette to be quickly modified to harmonize with any new featured collection on the inside of the card, maximizing its future use across different exhibits. Brand integrity is maintained via the consistent dark blue background and the precise application of the Montserrat typeface. Finally, a strategic integration of the color palette on the "Happy New Year" text was utilized to correlate with the featured art directly, enhancing the premium finish.
